DTLR is a lifestyle retailer specializing in street-inspired footwear, apparel, and accessories. They carry a wide range of brands, including Nike, adidas, Jordan, and New Balance, offering both streetwear and sportswear. DTLR also focuses on community engagement through activations and charitable events. They have partnered with City Gear to create a combined destination for sneaker and streetwear culture, aiming to enhance shopping experiences and brand connections.